HarborLight eBooks
Flat Stanley Doesn’t Live Here: A real and practical guide to building personas
You’ve heard the talk about personas. You understand the value. You are excited to get started, but don’t know where to begin. This is a great, easy-to-read primer on how to get started building personas – offering advice that you can use today.
You Can’t G
et There Without Knowing Where There Is a Real and Practical Starter Guide for a Product Marketing Roadmap.
Wait… what is a Product Marketing Roadmap? Download this free ebook to find out. Like my previous ebook, Flat Stanley Doesn’t Live Here, this is a practical guide, not an academic theory. And, it is easy to read and implement.
I have been talking about the need for product marketing road maps for over 4 years in the blog here and here.
Over the course of this time (which has passed so quickly and seen so many changes), I have been questioned and challenged on the need for a Product Marketing Roadmap. I love a good challenge. It serves to point out flaws in the argument and to build a stronger case. I have also been asked how to implement this concept in several different organizations. Asked enough times that I wrote an essay, that was published in Pragmatic Marketer Magazine.
That article brought forth even more questions. So, I dug deep and have written this practical guide.
Download the ebook and invest in your product marketing roadmap. It will help better align your organization, prevent being blindsided and ultimately turn your organization into a well-oiled machine.