Why the name HarborLight
Yes, it really does have meaning and wasn’t selected because it had all kind of cheesy marketing wordplay games available.
While a lighthouse is a tower or building designed to emit light from a system of lamps and lenses (or in older times, from a fire), and used as an aid to navigation at sea or on inland waterways; a harbor light shines more for illumination than guidance or warning.
To us, HarborLight was a natural choice. We believe that by objectively looking inward, shining the light on ourselves, you gain more knowledge. You can see more clearly. By looking outward, we can gain the market knowledge and wisdom needed for realizing goals. We then can apply the inward and outward lights into a single vision; a vision that creates success.
Our team has experience with both success and failure. We can see shadows in the light. We can see the bright spots. We follow the light of the Harbor.