value proposition/messaging

Value proposition/messaging

Developing a value proposition is the heart of your product marketing activities. It defines your place in the market. It should be based on a review and analysis of the benefits, costs and value that an organization can deliver to its customers, prospective customers, and other groups within and outside the organization.

Through a variety of techniques such as spending a day in the life of your customer, HarborLight Partners will work with your team to help shine the light on what the components are of a unique and compelling value proposition for your product and service portfolio. We can help you with a portfolio that is at any stage of the product lifecycle, from starting new to re-energizing that old favorite.